B.S. Marketing Management

The Western Governors University (WGU) B.S. Marketing Management degree program will build your knowledge of strategic marketing, product management, promotion, pricing, distribution, sales, and other essential marketing principles. You will become a better marketer, strengthening your prospects and effectiveness.

Enjoy Your NEA Academy Benefits!

  • 5% tuition discount
  • Waiver of application fee for new students
  • Some NEA scholarships available
  • Discount not available for student members

What You’ll Learn -- Areas of Study:
This online marketing degree program includes nine domains of study and completion of a capstone project.

  • Accounting/Finance and Information Technology
  • Business Law and Ethics
  • Economics, Global Business, and Quantitative Analysis
  • Foundations
  • General Education
  • Marketing and Communication
  • Marketing Management
  • Organizational Behavior and Management
  • Systems Administration and Management

Total Program: 122 Competency Units (credit equivalents*
*Less: Any competency units waived through transfer of prior college credits.

Get more information to start earning your Bachelor's degree today!


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